13cabs become the Official Travel Partner of… well, lots of things

9 September 2019

Creative Agency: Thinkerbell

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In a campaign created by Thinkerbell, the largest taxi network in Australia helps people in those all-too-familiar moments.

13cabs, the largest taxi network in Australia, has become the Official Travel Partner of those everyday situations when you need a ride, fast.

Multiple executions across TV, catch-up TV, digital and social media will announce 13cabs as the Official Travel Partner of those all-too-familiar moments - from getting a mate home safely, to meeting mix-ups, to the quick stop to change shoes after a day at the races.

"13cabs is Australia's most popular taxi option by far, according to a recent Choice survey. This work is designed to build on that passenger base and remind our audience of all the different times people hail and request 13cabs," says Rebecca Fyson, head of marketing at 13cabs.

"Our cabs have improved, our drivers have improved, our prices are comparable, and our 13cabs App proudly carries 4.8 stars in the iOS app store as rated by over 30,000 Passengers; so it’s a great time to let people know 13cabs is there if you need a quick ride."

Jim Ingram, Thinkerbell's chief creative tinker says director Matthew McCaughey was tasked with the challenge to "show our audience we understand them, and give them a smile".

"This idea is relatable and likeable and is designed with executions that will be implemented across loads of different types of screens. So next time you CBF'd riding into work, you know what to do…"

Credits

Created by Thinkerbell
Directed by Matthew McCaughey
Produced by Guilty's Rohan Timlock
Edited & finished by Ryan Brett of Manimal
Sound design from Dylan Stephens at Risk Sound
Media conducted by Nunn Media

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