Finish transforms Bondi Icebergs into sink

6 September 2019

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The campaign is supported by a TVC, as well as short-form online videos developed by National Geographic.

Finish has turned Sydney’s iconic Bondi Icebergs into a kitchen sink to promote water-saving habits.

As part of the campaign, created by communications agency DEC PR, for every #FinishWaterWaste promise shared on social media, the RB Hygiene Home-owned Finish will deliver water to rural communities impacted by drought. It will also donate 40 litres of water for in-store purchases of select Finish products at Coles and Woolworths.

It comes following research by DEC PR which showed that while Australia is the driest country in the world, it’s the third largest consumer of fresh water, using an average 100,000 litres per person per year. It also found Australians use 20 billion litres of water a year just through pre-rinsing dishes.

Arnaud Sudre, marketing director of RB Hygiene Home, says the brand has a role to educate Australians on water scarcity.

“As a business, we believe we have a responsibility to affect change that delivers wider benefits to society and the environment,” says Sudre.

“We want our brands to deliver beyond their functional benefit and we want to leverage our brand power for a greater good.

“We don’t have all the answers or think we alone can solve the water crisis, but we believe that we can play a role to raise awareness on ways to conserve water.”

The campaign is supported by a TVC, as well as short-form online videos developed by National Geographic.

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