The Fall 2019 Calvin Klein Lock handbag collection comes to life in the UNLOCKED IN #MYCALVINS campaign.
Calvin Klein has launched a new campaign UNLOCKED IN #MYCALVINS starring model Irina Shayk.
Lensed by legendary duo Inez and Vinoodh, the campaign plays off the archive-inspired hardware in the latest Lock handbag collection.
Shayk, cast for her warm presence and piercing gaze, sets the tone for the campaign, where bare sensuality meets pure power.
Shot in a stripped back studio setting that feels quintessentially Calvin Klein, Shayk's "magnetic character" is in total focus alongside a new collection of strong handbag silhouettes. Together, they are the ultimate objects of desire.
The Lock handbag collection is a symbol of unlocking inner power and being your own icon.
The Fall 2019 Calvin Klein Lock handbag collection is introduced through a series of images and videos that highlight the new, statement-making essentials in provocative shades and bare neutrals.
Each piece in the collection features lock hardware, a modern day interpretation of an archival piece, complete with a separate key.
New bold silhouettes include the effortless Lock bucket bag in luxe structured leather and contrast stitching and the Lock shoulder bag with sensual chain accents.
Ultra-functional Lock wallets and a Lock tote bag round out the collection.
The new Lock handbag collection will launch globally on 5 September.
The campaign will be supported by digital, print, social media and high-impact outdoor locations.