Nespresso Australia appoints Atomic 212 to spearhead its first-ever VR project
Nespresso has appointed Atomic 212 to develop a high-tech, educational virtual reality experience. Atomic 212 is no stranger to VR and robotics, with a number of projects set to hit the market in coming months. As such, Nespresso has approached Atomic to develop content for its learning and development program, using a combination of virtual reality and interactive 360° video. Production is already underway across multiple international locations. Atomic 212 ECD Jonas Lembke said while VR is nothing new, it has progressed in leaps and bounds in recent years and that it's finally reached a point where marketers can get some real value. Major players like Facebook, Sony and Google are investing heavily in virtual reality and augmented reality. Nespresso’s interactive experience is set to roll out in August.
Leo Burnett partners with TEDxSydney
Leo Burnett Sydney is the creative parter of TEDxSydney for the 2017 season. The agency will help in the communications, brand development and execution of campaigns for the event, which is this year themed 'unconventional'. Leo Burnett CEO Pete Bosilkovski says he is excited to partner with such a “like-minded, progressive and empowering organisation”. Leos will also host its own event featuring a selection of presenters from the TEDxSydney 2017 speaker line-up. TEDxSydney head of marketing Stuart Buchanan called this year's event “the biggest yet” and said Leo's strategic insights have “revitalised” the organisation's thinking. TEDxSydney 2017 will be held at ICC Sydney, Darling Harbour, on16 June.
New Videology MD
Following the departure of Videology MD Sarah Wyse in January, the video advertising company has hired former Adslot business strategist Sky Reidy. Reidy has more than 15 years of experience across media agency, publisher and technology environments spanning Australia, New Zealand, Malaysia, the UK and the US. Prior to Adslot she was global product manager for Facilitate Digital, a marketing technology company acquired by Adslot in 2013. She was also a founding member of Mindshare Australia’s digital team. Sam Moles has also been named commercial director for Australia and New Zealand. Prior to joining Videology, Moles was sales director for Adaptly.
Xaxis creator joins Sizmek
Sizmek has revealed its Asia-Pacific general manager as Kees de Jong. Kees de Jong created, formed and was employee number one for GroupM's Xaxis in Australia, starting with the group in 2011. He built Xaxis into an 18-person strong team over a two year period. He has since consulted to a number of media owners, data companies and programmatic TV companies. The move follows the August 2016 buy-out of Sizmek by US private equity firm Vector Capital. The “people-based creative optimisation and data activation platform” said de Jong will be responsible for managing the company’s operations across the Asia Pacific region, including customer engagement, sales development and innovation, strategic planning, and revenue growth. De Jong is an experienced business builder in tech-and service-based environments and has previously held senior management positions at Facilitate Digital (now Adslot) in Australia. Sizmek also said it’s restructuring its organisation to allow for a “general manager-defined structure”, to provide clients with bespoke and effective customer service.
SCA Perth appoints Gina Hogan as general manager
Southern Cross Austereo (SCA) has appointed Gina Hogan as the general manager of its Perth office. Hogan will oversee the day-to-day operations of Mix 94.5 and Hit 92.9. As part of a team of general managers led by SCA's chief operating officer John Kelly, Hogan will lead Perth's collaboration with SCA's national executive team to implement the company initiatives at a local market level. Hogan has spent time in management and corporate sales and previously worked on content direction for media companies across radio and television. Hogan will begin 17 July.
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