Videology MD Sarah Wyse exits for Allure Media CRO spot

Lindsay Bennett
By Lindsay Bennett | 10 January 2017
Sarah Wyse and Gemma Labadini

Allure Media has poached two senior executives from Videology, appointing its MD Sarah Wyse to chief revenue officer and commercial operations director Gemma Labadini to business development director.

Video ad platform Videology's vice president of product strategy, Chris Mooney, is now interim MD, until a new MD is recruited. The exits follow the departure of Videology marketing director for APAC, Rikki Webster, who was made redundant in October, AdNews understands.

Wyse has 15 years’ experience in media, technology and advertising industries, holding positions at Ninemsn and TVN. She is currently a head trainer at the IAB Australia, as well as a member of the video council.

Labadini has 11 years’ experience in the media sector in the UK and Australia working for companies including MEC, Global Radio and Fairfax Media.

Allure Media CEO Jason Scott says the two new positions show the media company's growth.

“What we are building at Allure is a next generation media company. We are focused on creating a portfolio of brands that people love, and that portfolio is growing," Scott says.

"The growth over the last three years has triggered the new roles as we continue to build the muscle needed to take advantage of the many opportunities available to us.

“Sarah and Gemma are great hires. They are both highly experienced executives with strong product knowledge, established agency and brand relationships and proven track records for delivering commercial solutions."

Wyse starts in her role in mid-February and Labadini started last week. 

In 2016 Allure Media, which is owned by Fairfax, expanded its product stable with the launch of Kin Community Australia - a YouTube network for women. Read more here.

Videology laid off about 32 staffers in the US – or about 8% of its workforce – last year.

Did you know MD of Videology in North America, Tim Castree, became global CEO at MEC? See here.

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