Sizmek to be acquired Vector Capital
Open ad management platform company for multiscreen campaigns, Sizmek, is set to be acquired by technology-focused private equity firm Vector Capital for US$122 million. Sizmek's CEO Neil Nguyen explained that the acquisition is based on a shared vision of continuing to build the independent ad tech platform "for its valued clients". After the deal has gone through Sizmek will become a private company. The agreement comes a year after the business acquired StrikeAd, a mobile advertising demand side platform.
Carat hires director trio
Carat Melbourne has secured three of Melbourne’s agency talents – Matt Hunt, Ken Lam, and Jonathan Provost – to join the team at a director level to lead some of the agency’s key client account. Hunt joins the Carat ranks from Pandora. He has also previously worked at Cummins&Partners, Mindshare and Starcom. Provost has been recruited from a digital background with experience at Mindshare, Carsales, and Dentsu Aegis Network. Lam previously held roles at Medibank and ahm.
BBC finalises global roll out of iPlayer radio app
The BBC's iPlayer Radio app is today available globally as the it completed the final stage of its international roll out. Available in the UK since 2012, the free BBC iPlayer Radio app transforms access to BBC Radio programmes internationally making it easier for audiences around the world to listen to a variety of BBC radio stations, including BBC World Service English, on their devices wherever they are. BBC World Service in English has a global audience of 66 million.
Channel Four creates most shared Olympic ad
British broadcaster Channel Four has created the most shared Olympic ad of 2016. It's spot highlighting 2016 Paralympic Games has well and truly surpassed all other ads generating 1,256,567 shares across social media since its release on July 14, including Under Armour's “Rule Yourself” ad featuring US swimmer Michael Phelps. The ad’s performance has also earned Channel 4 a place on the all-time Olympic podium as the second most shared ad of all time, behind P&G’s 2012 ad “Best Job” (2,445,774 shares).
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