Movers and Shakers: Clems, Foxtel, Nine, News Corp

By AdNews | 28 July 2017

It's hard to keep up with all the moves across media, marketing and advertising so we've compiled them all in one place. Check out the Movers and Shakers from this week.

Clems Melbs Evan Roberts and Stephen de Wolf move up to ECDs

Clemenger BBDO Melbourne has promoted of Evan Roberts and Stephen de Wolf to executive creative directors. Roberts' and de Wolf 's appointment will see them take leadership of the agency’s creative department alongside creative chairman, James McGrath. Roberts began his career with the agency in 2002. Before re-joining Clems, he did a six-year stint at GPY&R Melbourne which saw him rise to the role of creative director off the back of internationally awarded work. De Wolf ’s rise through the ranks begin in Perth prior to his first stint at Clems 15 years ago. Since then, de Wolf has worked in some of Australia and New Zealand’s largest agencies including JWT Sydney, Saatchi & Saatchi New Zealand as well as three and a half years in London as Partner and creative director at 18 Feet & Rising. Over the last three years, they have created some of Clemenger’s highest profile campaigns for MARS, the Transport Accident Commission, Airbnb and Australia’s largest department store, Myer. More on Clems here.

Columbus appoints Marianne McNally as GM for VIC & WA

Data-driven marketing agency Columbus has bolstered its leadership team, promoting Marianne McNally to the role of general manager for Victoria and Western Australia. NcNally has worked at the agency since 2013, and most recently held the position of group business director across the BMW, The Good Guys and Victorian Government accounts. In her new role, McNally will head up the strategic market growth. Her appointment sees the agency's executive team sitting at 60% female representation. Meet Columbus' group business director Tobey Bower here.

The Hallway promotes strategy director and executive producer

Independent agency The Hallway has promoted former head of technology Brad Bennett to strategy director and Rebecca Chalmers, previously senior digital producer, into the role of executive producer. Bennett with focus on data and CX while Chalmers will lead the agency's digital, UX and development teams. More on The Hallway here.

ARN appoints taps Cummins for national strategy director

ARN has appointed Gareth Cooper to the newly created role of national strategy director. Gareth will lead ARN’s national strategy team and be responsible for further driving ARN strategy and insights with the broader commercial teams. He will also head strategic responses to briefs to create client solutions. Cooper has held senior roles in media, communications and strategy in Sydney, London and New York and most recently held the role of executive strategy director for Cummins & Partners. More on ARN here.

RedBalloon shake-ups

Big Red Group (BRG) co-founder and CEO David Anderson has just taken the reins as CEO of RedBalloon, follwoing Nick Baker's departure. Baker, who previously spent seven years as CMO of Tourism Australia, left under a restructure which also saw RedBalloon CMO, Rapthi Thanapalasingam, exit. Baker re-emerged this week as CEO of Outdoria and Go See Australia. More on RedBalloon here

SCA hires Nikki Rooke as national head of radio sales

Southern Cross Austereo has hired Nikki Rooke as national head of radio sales for SCA. In this newly created role, Rooke will lead the radio sales teams across SCA’s metro and regional radio assets. Rooke has most recently been Sydney sales director at Seven West Media. Prior to joining Seven in 2011, she held a number of roles at Southern Cross Austereo, most recently the Sydney agency sales director. Rooke started with SCA in 2000. Read more on SCA here

Clemenger BBDO Melbourne promotes Matt Pearce to planning director

Clemenger BBDO’s Matt Pearce has moved up the ranks and taken on the role of planning director. During his five years with the agency, Pearce has acted as lead planner on some of the agency’s most successful work, including the widely awarded campaigns ‘Meet Graham’ for TAC and ‘Hungerithm’ for Snickers, both of which took home Cannes Lions gongs including a Grand Prix for Graham. Beyond those campaigns, Pearce’s time at Clemenger BBDO Melbourne has seen him amass an enviable body of work and clients including MARS Chocolate, TAC, Mattel, CUB and DrinkWise. More on Graham here.

Foxtel's Farjami exits for global role at Storyful New York

Foxtel's director of content commercialisation Sharb Farjami is set to exit the business next month after scooping a global chief revenue officer role at News Corp’s social media news agency Storyful. Farjami had been at Foxtel, which is jointly owned by News Corp and Telstra, for just 10 months, in the director of content commercialisation role. He joined from News Corp and has been working on the pay TV network's addressable TV offering alongside Nic Hodges, who also joined from News Corp earlier this year. Farjami's new global role means he will still have his eye on the Australian market, as he seeks to grow Storyful's revenue and expand its business base. More here.

Nine hires Karen Madden as group marketing director

Nine has appointed Karen Madden as group marketing director to lead integrated marketing across television and digital. Madden joins in November from News Corp, where she was general manager of trade marketing and media services. The new role is part of a marketing restructure that will see Madden take responsibility for growing Nine’s consumer audience across multiple platforms. She will report directly to Nine’s director of television Michael Healy, and work closely with the Nine executive team. Prior to News Corp, Madden held senior marketing positions at Woolworths, Goodman Fielder and Coles. Read more here.

News Corp innovation boss exits for IAG digital role

Insurer IAG has hired Mark Drasutis as its chief digital officer to lead its digital strategy and experience team. Drasutis joins from News Corp where he was chief digital product officer, and previously led innovation, overseeing digital product, platform, UXD, audience insights and innovation. Drasutis will join in October and sit within the IAG Customer Lab unit, which houses marketing, data and insights and pricing, brand architecture, human-centred design, and new business incubation and venturing. It is led by chief customer officer Julie Batch. He is tasked with helping IAG anticipate what’s next for its customers in a connected world and deliver relevant experiences. More on the move here.

Google’s mobile lead Lisa Bora exits for KPMG transformation role

KPMG is ramping up on its growing customer, brand and marketing efforts as the auditing powerhouse hires Google Australia's mobile and new business leader Lisa Bora. Bora has traded in her Sydney-based gig with the American multinational technology company to lead sales transformation for KPMG's new specialist 'Customer, Brand & Marketing Advisory' business. Part of her role will involve driving the alignment of the chief marketing officer, chief technology officer and chief sales officer disciplines within business, which are notoriously often operating in silos. More here

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