Opinions

OPINION: Adland must embrace the power of the deviant 7 years ago

OPINION: Adland must embrace the power of the deviant

Adland must learn to embrace the power of the deviant, says ZenithOptimedia's Uma Sekar. No. Not that...

OPINION: Magic hands and media spin 7 years ago

OPINION: Magic hands and media spin

MediaCom's Nick Keenan argues James Greet and Mat Baxter are engaging in textbook political spin with...

OPINION: What we can learn from Maggie the brand 7 years ago

OPINION: What we can learn from Maggie the brand

If we want our brands to poke through the clutter, we need to take a lesson from Margaret Thatcher by...

OPINION: Ten things to consider before starting your own agency 7 years ago

OPINION: Ten things to consider before starting your own agency

Thinking of starting up your own agency? With Collective's Justin Hind offers some food for thought...

OPINION: What do you actually do? 7 years ago

OPINION: What do you actually do?

Kinesis Media's Alan Robertson tries to answer the age-old question that haunts media buyers.

OPINION: Google brand protection - The last bastions fall 7 years ago

OPINION: Google brand protection - The last bastions fall

Have advertisers lost all brand protection on Google now that the search giant has gazumped the ACCC?...

OPINION: Don't forget about smartphones in the tablet age 7 years ago

OPINION: Don't forget about smartphones in the tablet age

Rodeo general manager Aaron Tobin considers what happens to smartphones in the online retailing space as...

OPINION: Where would you advertise if it were your money? 7 years ago

OPINION: Where would you advertise if it were your money?

Some online adspace aggregators mark up inventory by 60%, yet their serving of your ads has very little...

OPINION: Dumb and Dumber (Ways to Die) 7 years ago

OPINION: Dumb and Dumber (Ways to Die)

UM's Richard Chataway explores the possibility that 'softer' ads like 'Dumb Ways To Die' might be...

COMMENT: Ikon fallout could see industry purged on DSPs, arbitrage 7 years ago

COMMENT: Ikon fallout could see industry purged on DSPs, arbitrage

Paul McIntyre reckons Ikon's management team rout followed a clash over a radical new strategy. Either...

OPINION: Big brands performing badly 7 years ago

OPINION: Big brands performing badly

Mobile Embrace's David Allcock serves a reminder to brands that context shouldn't be overlooked just...

OPINION: Marketing with data - evolve or die 7 years ago

OPINION: Marketing with data - evolve or die

Marketers and creative agencies need to understand how to use the data available to them, or be left...

OPINION: Be judged on your output, not your chromosomes 7 years ago

OPINION: Be judged on your output, not your chromosomes

There's a lot of talk about gender bias in adland and, at the risk of being contentious, With...

OPINION: What you need to know about Asian expansion 7 years ago

OPINION: What you need to know about Asian expansion

Switched on Media's Scot Ennis shares what he's learnt from the company's recent foray into Asia and...

OPINION: Top eight take-outs from the ‘Content Marketing in Australia’ report 7 years ago

OPINION: Top eight take-outs from the ‘Content Marketing in Australia’ report

Content marketing is king, says King Content's Craig Hodges. His take on the Content Marketing...

OPINION: Is media just for the young? 7 years ago

OPINION: Is media just for the young?

Women in media, mothers in media and now older people working in media have all been hot topics of late....