Our Young Guns profile takes a weekly look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Previously we met REA Group native content editor Alice Bradley Today, we meet Hypetap sales manager Aynaz “Naz” Fathi.
Duration in current role/time at the company:
How long have you been in the industry?
How did you get here? Was this always the plan?
I studied psychology at university, but changed to advertising and media a year into my degree as I wanted to explore a more creative career path. I fell into sales and now I can't picture myself doing anything else!
Who's your right hand person/who guides you day to day?
Nick Robson, our commercial director. It’s just the two of us working from Hypetap’s Sydney office, which recently opened at the end of last year. As we continue building the brand in the Sydney market, Nick is my go-to for absolutely everything.
What’s best thing about the industry you work in?
I love being at the forefront of technology and innovation. It’s amazing to see how far technology has brought us in recent years, and it’s great to be a part of the amazing breakthroughs Hypetap is making with powerful technology like data and artificial intelligence in the influencer marketing space.
And the biggest challenge?
This is my first role in influencer marketing, and starting from scratch, especially in a new(ish) industry where many of our clients are still trying to wrap their heads around the world of influencers, can be challenging at times. However, the challenge is what I thrive on.
Whose job have you set your sights on in the future?
Working at Hypetap has definitely taught me one thing: I missed my calling as an Influencer! Jokes aside, the market is rapidly changing, and I’m not sure of the exact job I’ll have in the future. I would like to continue working in the influencer marketing category, because I appreciate how much power influencer marketing has with audiences, and I’ve enjoyed seeing first-hand the results it’s driven for our clients.
Where do you turn for inspiration?
Music, particularly when I’m working on a creative response. It helps me get in the zone!
My favourite advert is (and why):
My favourite advert is Michael Jordan’s “Failure” commercial for Nike. Over 10 years later, the strength and subtlety of the message continues to speak for itself.
Tell us one thing people at work don’t know about you?
In five years' time I'll be:
Inspiring and empowering the younger generation.
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