It's International Women's Day so we have two Young Guns today.
See Pedestrian advertising manager Caitlin Hibbert here.
Our Young Guns profile takes a weekly look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Previously we met Devon Allaby, chief operating officer of Design Farm Collective. Today, we meet Hyland content manager Maryam Esfahani.
Time in current role/time at the company:
How long have you been in the industry?
How did you get here? Was this always the plan?
I have always loved the collaborative efforts of creating quality work from start to finish. My plan was always to be involved in creative production and this proved difficult as it’s such a competitive market. So I carried through my creativity in search for different areas of media’ which lead me into a 360 agency. I took the ground rules and rigour of media and now I am playing with creative in the new world of social content.
Who is your right-hand person/who guides you day to day?
I’m fortunate to receive on-the-go support from a number of senior colleagues; Esther Wilson – head of content is particularly hands on with mentoring me to develop my management skills and commercial acumen whilst allowing me to bring my input to the team.
What’s the best thing about the industry you work in?
The opportunity to be a part of the evolving unknown and continuously being open to new direction. It’s an industry that never leaves you feeling comfortable, but constantly challenged. You have to back yourself which enables leading conversations. It’s exciting to take risks, create, measure success and deliver integration across traditional and non traditional media for my clients.
And the biggest challenge?
It’s constantly in motion, always on and never stops. Keeping on the pulse of what’s trending, competitors, new algorithms and being at the forefront of consumers.
Whose job have you set your sights on in the future?
The job doesn’t exist yet. With technology and rigour this industry will continue to progress and I’ll be rising with it to find what that job is.
Where do you turn for inspiration?
I’m inspired by new learnings; this allows me to be open-minded professionally and as a consumer, using channels to discover other brands creative inspirations and talent who are raising the bar.
My favourite advert is (and why):
I love the simple concept behind this ad and the focus around too many choices is never made easy.
Tell us one thing people at work don’t know about you?
Behind all the creative elements, I love the data driven insights. Understanding business metrics and measuring results to compliment the success of work that not only looks good.
In five years' time I'll be:
Leading a team through the next big opportunity this challenging industry will unveil whilst being more involved in a business commercially.
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