The year 2017 marked our second year of highlighting the best young talent in the industry with our Young Guns profiles. Here we take a look at the most viewed Young Guns of 2017.
"I love that technology has facilitated people with passion, ideas and drive to be influencers. We all carry a little tool around with us constantly that opens up the entire world. I love living in this time right now."
"If you’re bored in this industry then you’re in the wrong industry – I’ve always said that. I love that I’m constantly challenged by such creative minds across the entire media industry."
"The digital media and programmatic advertising industry is on the frontline of changes in the global marketing industry. New technologies, opportunities and buying mechanisms, intense competition, mixed with the demand for truly strategic thinking requires a commitment to learning something new everyday."
"People need to talk more about mental illness. While it’s talked about through various charity organisations, there needs to be more education about the different illnesses, how to recognise signs and where you can turn to for help."
"Agencies and marketers are being inundated with new tech offerings; the hard part is to sort the good from the bad – this, coupled with market fragmentation making it increasingly more difficult to cut through the clutter."
"Whilst we are evolving, I believe the media industry is not quite evolving at the rate that technology is. We really need to be working with clients to set up the right infrastructure to support change. We also need to stop riding the wave of industry jargon and start driving conversations that challenge our clients thinking."
"If I ever hear someone in data say they’re bored I’ll be gobsmacked. There’s constantly new things to do, and new ways to do it. The work keeps me on my toes and always makes me question, ‘what if’ and ‘why’."
"The theme of transparency excites me right now. The industry has opened its eyes to the teething issues that come with an emerging medium, digital. If we can identify and talk about our downfalls, we are signalling a commitment learn and evolve from them."
"We must learn how to take things in our stride as they change and be comfortable with being pushed to the limit. If you let all of the small things get to you, you will end up overwhelmed and unproductive."
"Never underestimate the importance of trust and relationships in this business. There remains a lot of uncertainty and lack of understanding around mobile advertising, often complicated by the fact there are multiple vendors all talking the same talk and purporting to solve the same problems. This makes it hard for agencies and brands to know where to turn."
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