Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Today we speak to Ikon communications manager Catherine Killoran.
Time in current role/time at the company:
Four years at Ikon, nine months in my current role.
How long have you been in the industry?
How did you get here? Was this always the plan?
Complete accident. I had no idea media agencies even existed until I landed at Ikon. I’d grabbed a degree in Psychology and made it halfway through a PhD before I realised it wasn’t for me. Long story short I found myself here and haven’t looked back.
Who guides you day to day?
Husband, managers, colleagues, family, friends... it takes a team and I’m lucky to be surrounded by a network of brilliant minds.
What’s the best thing about the industry you work in?
The collaboration. With your team, clients, media, creative, PR, everyone. When all the parts come together big things happen. Impactful campaigns. Advertising firsts. Business outcomes. And it’s awesome to play a role in it.
And the biggest challenge?
All good things take time and there’s never enough of it.
Whose job have you set your sights on in the future?
Somewhere in strategy.
Where do you turn for inspiration?
YouTube – I’m a sucker for a good TED Talk. There’s a lot to learn from other industries.
My favourite advert is:
Bonds Balls digital billboard execution in Bourke St Mall. An example of collaboration– media, data, creative – to create an impactful, shareable campaign.
Tell us one thing people at work don’t know about you?
I love cold leftovers.
In five years’, time I’ll be:
Part of a strategy team working on various clients and coming up with creative ways to solve problems through data and insights.
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