Young Gun: Switch Digital account director Per Tinberg

9 January 2020

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Switch Digital account director Per Tinberg.

Time in current role/time at the company:
Nine months in the current role, three and a half years at Switch Digital.

How long have you been in the industry?
Three and a half years.

How did you get here? Was this always the plan?
I knew I always wanted to work in the digital media industry. I arrived home from a working holiday ready for a challenge. I chose an independent agency as I wanted a steep learning curve across all digital media types and with different clients.

Who is your right hand person/who guides you day to day?
We have an awesome collaborative team at Switch Digital and all enjoy bouncing off each other.

What’s the best thing about the industry you work in?
It’s definitely the people. The interactions with so many energetic and talented people make it a joy to come to work.

And the biggest challenge?
The velocity of change within the industry can be quite challenging. Managing digital disruption effectively for clients is difficult and stressful for them. Being able to minimise this stress is what makes the industry exciting.

Whose job have you set your sights on in the future?
I haven’t set my eye on a new role at this moment, but I hope to continue working within the digital space and further expand my knowledge.

Where do you turn for inspiration?
I enjoy getting outdoors and find I’m most inspired when I can disconnect from technology and clear my mind either in the ocean or on a hike in the bush.

My favourite advert is:
‘It’s a big ad’ for Carlton Draft. Epic cinema-scale production that is rarely seen in TV ads.

Tell us one thing people at work don’t know about you?
I’m a chronic sleepwalker! I once wandered out of my hotel room in the middle of the night and woke up in the hallway…

In five years' time I'll be:
Still working hard and continuing to learn.

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