World Vision pitches media account

Paige Murphy
By Paige Murphy | 7 April 2021

Humanitarian aid organisation World Vision Australia has put its media account out to tender.

The tender, which is being handled by Procurement Australia, states that the organisation is looking for "suitably experienced and qualified" companies to provide media services.

The chosen media partner will help World Vision drive brand awareness to its key segments.

This tender is seeking market offerings from respondents who have the capability and expertise for provision and delivery of media services that include but are not limited to the following:

  • Media strategy, planning and buying – across both online & offline channels, with a consideration for innovation, and integration with earned media and PR opportunities.
  • Reporting and tracking of key metrics – including the provision of reporting platforms/dashboards, which allows tracking across all funnel metrics and at a segment level.
  • Strategic partnerships – identifying and investing in long term strategic media partnerships, that provide WVA with extended reach to core and emerging audiences, along with deriving additional value add from like-minded organisations.

Interested respondents must have current and previous experience in partnering with complex and large organisations, to deliver robust, integrated and full funnel media strategies with exceptional results.

Tenders for the contract close at 23 April, 2021.

Tender documents and an NDA form can be downloaded for a fee of $80 from the Tenderlink website.

World Vision's media account is currently held by Havas Media. AdNews has approached the agency for comment.

Last year World Vision pitched its creative account, appointing M&C Saatchi as its creative agency of record in December.

The creative account was previously held by independent agency The Royals.

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