World Vision Australia creative account is out to pitch

Paige Murphy
By Paige Murphy | 22 July 2020

Humanitarian aid organisation World Vision Australia is pitching for a new creative agency partner.

AdNews understands incumbent agency The Royals declined to pitch.

A spokesperson from World Vision confirmed with AdNews that the pitch is under way with an agency set to be chosen later this year.

“These are exciting times for Australia’s largest NGO as we prepare for a new chapter in our 70-year history," the spokesperson says.

“World Vision believes that every child has the right to life in all its fullness and we are speaking with a range of creative agencies to identify a future partner to support our talented in-house team to deliver this.

“As an iconic brand working to alleviate poverty and its inter-related causes it’s an incredibly rewarding brief and we look forward to announcing our new creative agency partner later this year.”

Last year, World Vision Australia chief marketing officer Teresa Sperti decided to exit the business after two years.

She was replaced by Maryanne Tsiatsias who joined the not-for-profit in November.

Havas Media is currently World Vision Australia's media agency of record, winning the account from Vizeum in 2017.

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