World Vision Australia has appointed M&C Saatchi as its creative agency partner to work alongside its in-house team.
The account had been out to pitch since July, with incumbents The Royals not taking part in the process, according to industry insiders.
M&C Saatchi will work with the organisation’s in-house team from early 2021.
“With its expertise in creative story-telling and global brand-building, M&C Saatchi will play a key role in helping share World Vision’s story of impact to Australians,” says World Vision Australia CMO Maryanne Tsiatsias.
“We’re excited by M&C Saatchi’s collaborative way of working, its big ideas across all parts of the marketing mix as well as the team’s understanding of our brand and cause.
“While 2020 has been an incredibly challenging year, World Vision has been so encouraged by the heart and generosity of the Australian community and its response to innovations such as our new program Chosen which flips the 70-year-old child sponsorship model, empowering children to choose their own sponsor.”
Alongside M&C Saatchi, Havas Media currently holds World Vision Australia's media account since winning it in 2017.
“World Vision Australia tackles the hardest of circumstances head on. Many of the issues people find uncomfortable to talk about,” says Michael McEwan, M&C Saatchi MD.
“This is a privileged opportunity to work with a brand that makes such a difference to people’s lives, so we are grateful to be joining Maryanne and her team to help amplify the story they share with Australians.”
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