Woolworths appoints Keshnee Kemp first head of branded content

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 17 November 2020
Keshnee Kemp

Woolworths has appointed Keshnee Kemp to the newly-created role of head of branded content.

Kemp previously worked at Pacifc magazines, now part of Are Media, as its first head of video.

In her new role, she will lead a team of content experts to curate, produce and distribute branded content across Woolworth’s Australian Food business.

“As customers look for more and more inspiration, providing fresh ideas for what to eat and how to cook has become more important than ever for Woolworths,” says Nick Chapman, Woolworths director of brand expression.

“In the newly-formed role of head of branded content, Keshnee will accelerate how we meet that rapidly growing appetite with a key emphasis on digital channels and experiences. With a strong digital, content and production background, and a passion for creating landmark customer experiences, we're delighted to welcome Keshnee to the Woolworths team.”

Woolworths’ branded content is primarily distributed through digital channels such as the Woolworths website, apps, social media, store screens and digital catalogue. It is also distributed through its print title Fresh Magazine, which Kemp will take leadership of.

Today, the Woolworths Group opened its new precinct in Surry Hills that houses its media, creative and digital businesses. The building will house Woolworths digital arm WooliesX, creative agency Greenhouse powered by M&C Saatchi, media business Cartology, and the newly created BIG W X.

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