In this episode of Future Now we’re joined by Canva’s GM of Enterprise, Tiffany Tai, to discuss the strategy and marketing behind the company’s brand new subscription product Canva for Teams.
We’re also joined from the US by Facebook’s Sara Kimel, who works with some of the largest entertainment companies in the world, helping them to market their streaming services, and Jason Juma-Ross who leads technology strategy for Facebook in ANZ.
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Canva is an Australian success story, providing easy-to-use design tools to individuals and businesses around the world, serving more than 40 million users. Its new tool allows for more collaboration on the platform, and is available across the free tier as well as paid levels.
In the discussion led by AdNews publisher Assia Bendmedjoub the trio unpack what has changed in the subscription field in 2020 and how the pandemic has encouraged companies in other categories to roll out their own subscription models.
In the 20-minute quickfire discussion they discuss:
- The strategy behind the new Canva for Teams product
- How US entertainment giants like Disney and Netflix are finding new audiences
- Understanding lifetime customer value and how to track it
- The place for cinemas and stores with more companies going direct to consumer
- The key things you need to consider if you’re looking at launching a subscription model
- What your business can learn from the most successful entertainment and technology businesses.
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More about the panel
Tiffany Tai is GM of Enterprise at Canva, an online design and publishing platform which makes graphic design simple for everyone. Since launching in 2013, Canva has grown to over 40 million users each month across 193 countries, with more than 3 billion designs created. Today Canva is growing from strength to strength, with over 1,000 team members across 4 offices in Sydney, Manila, Austin and Beijing, working together on a mission to empower everyone to create beautiful designs.
Sara Kimel currently serves as a media and marketing strategist within Facebook’s US Entertainment team. She advises some of the largest streaming, film and music brands in the US on everything from creative and measurement to performance optimization. Her most recent work has focused on defining and promoting advanced lifecycle marketing strategies for the Entertainment DTC sector. Prior to Facebook, Sara worked in both the programmatic and influencer marketing space, developing marketing campaigns with top brands across New York and Los Angeles.
Jason is Facebook's regional Director of Technology Strategy. He works on innovation and commercialization of Facebook's family of products, apps & services. He has hands-on experience in technology, analytics, growth, and product development gained over 20 years' work in the industry with start-ups, enterprise, and the public sector.
More about the Future Now series
Upcoming episodes in the fortnightly series will dive into a range of categories, honing in on the retail revolution, how art and science stack up in consumer goods brand building, and the big questions in the worlds of technology, finance and travel.
Watch Episode 1: What Just Happened? Here
Watch Episode 2: Heart or Head? Here
Watch Episode 3: What Next for the Disruptors? Here
Watch Episode 4: Can you Take on Offline Experience Online? Here
So if you’re in the business of marketing, media or advertising, this is the series you can’t afford to miss over the coming months. Stay up to date with the latest here.
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