A McKinsey economist, leading behavioural expert and top marketing strategist tackle the question ‘What just happened?’ in the first of a new series of webinars, which you can watch below.
The first episode of the Future Now series delves into some of the burning questions testing Australian businesses presently, and looks at what companies can do to get ahead and thrive in the coming months.
Hosted by AdNews publisher Assia Benmedjdoub, our first episode features Facebook ANZ’s head of connection planning Helen Black, McKinsey & Co partner Jenny Child and managing director of People Patterns, Bri Williams.
WATCH EPISODE 1 NOW
Together they explore what has changed with consumer behaviour throughout a tumultuous 2020, which of these shifts are likely to stick and what it all means for businesses and the broader economy.
The wide-ranging discussion casts a keen eye over everything from the acceleration of digital and how that has changed consumer mindsets, to the impact of remote working on businesses and the need for brands to support the wider community.
For the key takeaways, you can download the Episode 1 Insights Summary below and also take our Viewer Survey.
More about the panel
Helen Black is head of connection planning at Facebook ANZ. She helps partners navigate changing consumer behaviour and build better connections between brands and people. Passionate about insights, ideas and the craft of planning, she has previously held strategic leadership roles at News Corp, MediaCom and UM - driving change in culture, product and capabilities to enable market-leading work.
Jenny Child leads McKinsey’s consumer and retail work in Australia and New Zealand. She has over 14 years of consumer sector experience helping clients to transform their businesses through customer-centricity, agile working, and resetting culture. Her expertise includes working with CEOs and industry leaders to develop multichannel go-to-market strategies, digital strategies, sales-force effectiveness, and frontline capability building programs.
Bri Williams is one of Australia's leading authorities on behavioural influence. She is a CPA with a degree in Applied Psychology, and founded People Patterns in 2011, a specialist consultancy that helps businesses get staff, customers and stakeholders to take action. Bri has written five books including "Behavioural Economics for Business" and "The How of Habits", and appears regularly as a presenter, panellist and media commentator.
More about the Future Now series
Upcoming episodes in the fortnightly series will dive into a range of categories, honing in on the retail revolution, how art and science stack up in consumer goods brand building, and the big questions in the worlds of technology, finance and travel.
So if you’re in the business of marketing, media or advertising, this is the series you can’t afford to miss over the coming months. Stay up to date with the latest here.
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