Watch Now: Future Now - ‘Can you take an offline experience online?’

By AdNews | 12 October 2020

In the next episode of Future Now MediaMonks founder Wesley ter Haar joins us from Amsterdam, to explain why 2020 has been “the year that transformed digital transformation”.

Massive institutions like banks have had to move quickly to more online solutions after COVID-19 forced the closure of branches, stepping up their tech roadmaps.


Ter Haar’s agency, owned by Sir Martin Sorrell’s S4 Capital, works with some of the biggest companies in the world and has been pivotal in delivering new online experiences for the likes of Nike, the NBA and dozens of others.

He is joined in the discussion by Anojan Abel, Head of Platform Partnerships for Facebook, who helps brands build for growth from the company’s extensive product portfolio and shares tangible case studies of Aussie finance brands transforming their customer experience from offline to online.  

In the 20-minute quickfire discussion the pair delve into areas including:

  • What’s moved forward with digital experience in 2020
  • Which emerging technologies will have a big impact on brand experience in the near future
  • Bringing joy and serendipity back to the digital experience
  • How to move fast in transforming how your customers can reach you online
  • Where to look for best practice

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More about the panel


Wesley Ter Haar is… the founder of MediaMonks, a creative production powerhouse with global reach, recognition and clients. He currently sits on the boards of SoDA (The Digital Society) and S4Capital. Under his ongoing leadership for nearly 20 years, Wesley has sought to wage war on mediocre digital production, growing MediaMonks from a humble production house into an end-to-end creative and production partner, through aggressive expansion and many mergers throughout the years. Employing over 2,550+ people across 40 locations and 29 countries, the MediaMonks team works across time zones and around the world to achieve unparalleled creative quality recognized by many Cannes Lions, FWA Awards and inclusion on the Ad Age Digital A-List.

He has spoken around the world at conferences including Cannes, Adobe MAX, CES, Advertising Week NY, Advertising Week LATAM, FIAP and more. Always looking to bring creative triumphs to justice, Wesley is the inaugural president of Cannes Lions' Digital Craft jury and today serves on the Cannes Titanium Jury, which celebrates game-changing creativity. In 2018, ter Haar earned a coveted spot on the AdAge’s 2018 Creativity All-Stars list and was inducted into the ADCN Hall of Fame in 2018.


Anojan Abel is… Anojan leads platform partnerships for Facebook ANZ. He helps enable brands to grow by building innovative product experiences and building sustainable ecosystems across all verticals. With over 16 years experience in product management and business intelligence in eCommerce and FMCG, Anojan has spent most of his career understanding how businesses can reduce friction to improve user experience and drive strong conversion performance.

Prior to his role at Facebook, Anojan was at eBay leading the Buyer Experience, Search and Structured Data programs. He also worked on Business Analytics at Nestle and Aztec Information Systems. He is also the Founder of ShelfTrend; an inventory intelligence tool that delivers data on live shopping activity occurring on the eBay global markets. ShelfTrend data empowers merchants and brands with access to faster analytics enabling them to make better decisions to grow sales volume.

More about the Future Now series

Upcoming episodes in the fortnightly series will dive into a range of categories, honing in on the retail revolution, how art and science stack up in consumer goods brand building, and the big questions in the worlds of technology, finance and travel.

Watch Episode 1: What Just Happened? Here

Watch Episode 2: Heart or Head? Here

Watch Episode 3: What Next for the Disruptors? Here

So if you’re in the business of marketing, media or advertising, this is the series you can’t afford to miss over the coming months. Stay up to date with the latest here.

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