VML Australia has taken out the top honours at the 21st AIMIA Awards, with its Rip Curl Search GPS taking out the Grand Prix and as well as two other awards last night.
VML Australia took out six awards in total, including the grand prix, making it the most awarded agency on the night.
Last night AIMIA presented 17 Amy Awards and recognised the different levels of achievement by announcing 12 highly commended awards. This year's finalists incorporated innovative technology in creative campaigns using eye-tracking, 3D printing, data science and robotics.
This was the first time that not every category received an Amy Award Matt Griffin, co-judging chair and chief executive at Deepend Group said: “One of the fundamental changes we made to this year’s judging process was to insist that an Amy is only awarded to work that judges felt grew the industry as a whole in the specific category.”
AIMIA CEO Rob Wong also inducted Paul McCarthy into AIMIA’s Hall of Fame. “I’m honoured to induct Paul McCarthy into AIMIA's Hall of Fame as this year's recipient of our Outstanding Industry Contribution Award," Wong said.
"We’d also like to congratulate Rip Curl Search GPS - VML Australia, for being awarded this year's Amy Grand Prix category. This is an outstanding entry of international standard that showed superb integration of the brand and consumer connection," he added.
See the full list of winners below:
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