Last night Clemenger BBDO Sydney & Wrigley's cleaned up at the 20th AIMIA Awards winning five categories, including Best of the Best for project Telekinize The Rainbow. See here for full photos of the nights event.
Clemenger BBDO Sydney & Wrigley's also took home gongs for Best use of social media, Best Social Media as well as Platform Innovation.
Ben Clare, senior copywriter, at Clemenger BBDO Sydney praised the those that take risks on ideas.
"So often creatives come to digital producers with ideas that 'cannot be done' or on the surface they cannot be done," he told AdNews. "But our producer at Clemenger BBDO ran with it and made it happen and it won best of the best. You can't really complain with that.”
DT & OgilvyOne won Best of Smartphone and Tourism or Travel for its Melbourne Viewfinders work. DT, Ogilvy and Yum! Also won category Best of Smartphone - Entertainment with work for KFC Snack! in the Face.
SBS & Northern Pictures were smiling last night, picking up Best Video and Best of Websites & Online Services - Cultural or Lifestyle for work Cronulla Riots - The Day that Shocked the Nation. SBS also took home the gong Best of Websites & Online Services – Publisher for SBS.com.au.
The Best of Tablet and Entertainment went to ABC Children's TV, Secret Labs & Sonar Sound with work ABC4Kids Play School Play Time while The Nest & Currency Press, Raising Children Network, REA Group and Reactive picked up the trophies in the Best of Tablet category for Learning & Education, Government & Non-profit, Publisher and Retail & e-Commerce.
James Welbourne, ABC TV multi-platform producer told AdNews that the broadcasters haul of awards highlights the national broadcasters commitment to digital.
“The digital era now is coming into its own – [Play School Play Time] is a product of play school, it's not just a tag on or an edition, it wasn't just something that was an afterthought, it was actually a Play School production which included all of the staff, which is what made it so great.
"Everyone will agree that digital is the future, if it's not the present right now, so its definitely a priority for the ABC."
Foxtel's Go 2013 won Video Publisher & Platform while Westpac Banking Corporation won the Best Enterprise. Pusher bagged two wins in Best Social Media and Best Cross Platform for work on Lorna Jane - Active Living.
Sandra Davey was presented with the Outstanding Contribution honours.
Other winners included 2and2 & ESA, Outware Mobile and Snap Send Solve, ABC and Gomeeki, BCM, Deepend, Adrenalin Media and Reactive.
AIMIA CEO, David Holmes said: “The 20th AIMIA Award winners were exceptional. It was particularly great to see the diversity of winners with small agencies all the way though to big broadcasters taking home the trophies.
“The calibre of the work was outstanding and something all finalists should be proud of. This year, we had more entries than ever before and over 530 people turned up on the night to celebrate our vibrant industry. We’d like to thank the 200+ judges that donate significant amounts of time to make the AIMIA Awards the top digital prize in this country.”
See below for a full listing of winners from the 20th AIMIA Awards:
Category: Best of Smartphone - Learning & Education
Project: CanUHanyu
Winner: 2and2 & ESA
Category: Best of Smartphone - Tourism or Travel
Project: Melbourne Viewfinders
Winner: DT & OgilvyOne
Category: Best of Smartphone - Government & Non-profit
Project: Snap Send Solve V2
Winner: Outware Mobile & Snap Send Solve
Category: Best of Smartphone - Government & Non-profit
Project: Snap Send Solve V2
Winner: Outware Mobile & Snap Send Solve
Category: Best of Smartphone - Publisher
Project: ABC Mobile Flagship Apps
Winner: ABC & Gomeeki
Category: Best of Smartphone - Entertainment
Project: KFC Snack! in the Face
Winner: DT, Ogilvy & Yum!
Category: Best of Smartphone - Cultural or Lifestyle
Project: Cricket Australia Live - Official App
Winner: Igloo, Outware Mobile & Accenture
Category: Best of Smartphone - Retail & e-Commerce
Project: Leggo's iOS and Android App
Winner: Hardhat Digital, Simplot Australia & Leggo's
Category: Best of Smartphone
Project: Melbourne Viewfinders
Winner: DT & OgilvyOne
Category: Best Enterprise
Project: Westpac Banking for iPad
Winner: Westpac Banking Corporation
Category: Best Social Media - Best Community
Project: Lorna Jane - Active Living
Winner: Pusher
Category: Best use of Social Media
Project: Telekinize The Rainbow
Winner: Clemenger BBDO Sydney & Wrigley's
Category: Best Social Media
Project: Telekinize The Rainbow
Winner: Clemenger BBDO Sydney & Wrigley's
Category: Best Cross Platform
Project: Lorna Jane - Active Living
Winner: Pusher
Category: Best Video - Video publisher & platform
Project: Foxtel Go 2013
Winner: Foxtel
Category: Best Video - Best Use Of Video
Project: Cronulla Riots - The Day that Shocked the Nation
Winner: SBS & Northern Pictures
Category: Best Video
Project: Cronulla Riots - The Day that Schocked the Nation
Winner: SBS & Northern Picture
Category: Most Effective Digital Product or Service
Project: Sunny Queen 'ChookTracker'
Winner: BCM
Category: Best of Websites & Online Services - Learning & Education
Project: Mentally Healthy Workplace
Winner: Deepend
Category: Best of Websites & Online Services - Financial Services
Project: BPAY
Winner: Adrenalin Media
Category: Best of Websites & Online Services - Government & Non-profit
Project: Unlock The Grid
Winner: Isobar Australia & VicRoads
Category: Best of Websites & Online Services - Publisher
Project: SBS.com.au
Winner: SBS
Category: Best of Websites & Online Services - Retail & e-Commerce
Project: Nissan Australia
Winner: Reactive
Category: Best of Websites & Online Services - Tourism or Travel
Project: Wet 'n' Wild Summer Games
Winner: Isobar Australia
Category: Best of Websites & Online Services - Entertainment
Project: ABC iview
Winner: ABC
Category: Best of Websites & Online Services - Cultural or Lifestyle
Project: Cronulla Riots - The Day that Shocked the Nation
Winner: SBS & Northern Pictures
Category: Best of Websites & Online Services
Project: BPAY
Winner: Adrenalin Media
Category: Best of Tablet - Learning & Education
Project: Summer Of The Seventeenth Doll iPad App
Winner: The Nest & Currency Press
Category: Best of Tablet - Government & Non-profit
Project: Birth Choices
Winner: Raising Children Network
Category: Best of Tablet - Entertainment
Project: ABC4Kids Play School Play Time
Winner: ABC Children's TV, Secret Labs & Sonar Sound
Category: Best of Tablet - Retail & e-Commerce
Project: Coles Feed Your Family iPad App
Winner: Reactive
Category: Best of Tablet - Publisher
Project: realestate.com.au iPad app
Winner: REA Group
Category: Best of Tablet
Project: ABC4Kids Play School Play Time
Winner: ABC Children's TV, Secret Labs & Sonar Sound
Category: Best of Digital Advertising or Communication - Government & Non-Profit
Project: Missing Person Pre-Roll
Winner: VML Australia
Category: Best Digital Advertising or Communication - Retail & e-Commerce
Project: Sunny Queen 'ChookTracker'
Winner: BCM
Category: Best Digital Advertising or Communication - Tourism or Travel
Project: Sydney 360
Winner: Destination NSW & NSW Government
Category: Best Digital Advertising or Communication
Project: Missing Person Pre-Roll
Winner: VML Australia
Category: Most Innovative Digital Product or Service - Platform Innovation
Project: Telekinize The Rainbow
Winner: Clemenger BBDO Sydney & Wrigley's
Category: Most Innovative Digital Product or Service - Content Innovation
Project: The Opera House Project
Winner: ABC Innovation & Strategic Development
Category: Best of the Best
Project: Telekinize The Rainbow
Winner: Clemenger BBDO Sydney & Wrigley's
Category: Outstanding Contribution Award
Recipient: Sandra Davey
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