Vizeum secures two clients wins, appoints new BMW client lead

Josh McDonnell
By Josh McDonnell | 11 November 2019
Alistair Baker

Dentsu Aegis Network-owned media agency Vizeum has picked up two new international clients, including coffee company Jura and travel holiday business Hurtigruten.

JURA of Switzerland is known for the distribution of premium automatic speciality coffee machines. The agency won the account, which will focus on growing the brand in Australian market, following a competitive pitch.

With a 126-year history in sustainable exploration travel, Hurtigruten’s expedition itineraries include the Polar regions, Alaska, Canada, Svalbard, Greenland, Iceland, the Caribbean, and the Central and South American coastlines.

Vizeum has been appointed to support Hurigruten’s expansion into the Australian market with integrated media planning and buying solutions across all channels.

Jura and Hurtigruten join Vizeum’s expanding portfolio of clients including Kathmandu and Bank First, following the appointment of Ashley Earnshaw as CEO of Vizeum Australia earlier this year.

The two new wins will help recoupe some of the accounts that have come out of Vizeum earlier this year, which included the AFL and Asahi's alcoholic beverages portfolio.

DAN's media agencies have begun to turn things around in recent weeks, with sister agency Carat retaining two of its larger accounts including L’Oréal, worth $40 million and private health insurers Medibank and AHM, worth $50m.

As well announcing new client wins, Vizeum has also reinforced its leadership team with the appointment of Alastair Baker as client leader, to "evolve" the agency’s long-standing partnership with automotive giant BMW.

Baker is an experienced strategy leader across media, creative and tech and joins Vizeum Australia from Dentsu Aegis Network UK, where he was head of strategy at dentsu X and, prior, strategy lead across the BMW Group at Vizeum London.

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