Video: Buzzfeed founder on 'the dress', Buzzfeed TV and real-time brand integration

Sarah Homewood
By Sarah Homewood | 3 July 2015

Listicals have taken over mainstream media and Jonah Peretti, co-founder and CEO of BuzzFeed, the man who started it all, sat down with Alexandra Suich, U.S. technology editor for The Economist, to talk about where the business is going, why people care, why people share, and how stories are spread.

The conversation was hosted by SapientNitro, DigitasLBI, and Razorfish.

Peretti on Integrating Television Content

When asked whether he plans to enter the TV space, CEO Jonah Peretti reveals how the medium might be integrated into the data-rich digital environment that BuzzFeed already has - thereby eliminating a significant portion of the industry's traditional costs and risks.

How stories spread

Jonah Peretti speaks to the success of "the dress" post, describing how it exemplifies the nimble, extensive, and integrated capabilities of BuzzFeed's content platform.

Real-time sponsorship and collaboration

After highlighting some of the bureaucratic agency drawbacks, Jonah Peretti reveals how marketers can benefit from applying the real-time principles of crisis communications to positive situations.

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