Swipe right: What's in the works for Tinder?

By AdNews | 2 July 2015
SapientNitro’s CMO Bill Kanarick talking with Tinder founder and president Sean Rad.

Founder and president of the infamous dating app Tinder, Sean Rad sat down with SapientNitro’s CMO Bill Kanarick sat down during Cannes and talked all things from turning an insight into innovation, the importance of experience and is the dating app eyeing off virtual reality? 

Rad on Insight and Innovation

When asked about the relationship between insight and innovation, Sean Rad mentions that it's not always a one-way relationship. Although Tinder was built upon initial insight, the innovative platform created a vast audience that now supplies realizations for future development.

What's Behind the Swipe?

Sean Rad explains how focused his team is on the details of the experience on Tinder. The qualities of the swipe, for example, draw from scientific data about consumer behavior.

How to engage a millennial audience

One of the unique qualities that Tinder offers to brands is a highly engaged audience. The added value, according to Sean Rad, is that the platform also prompts the audience to expect consistently new content and experiences - a notable difference when compared to filter-based social networks. 

Tinder and the future of VR

Along with making a consistent effort to innovate within the Tinder platform, Sean Rad and his team also spend time thinking about how future technologies (VR being exemplary) will affect users' mindsets, expectations, and behaviors.

Impacting a global audience

Rad touches upon the impact that Tinder - and the almost 8 billion matches that it's made - has had on the human connectivity of its global audience.

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