Optus Sport’s coverage of the 2018/19 UEFA Champions League final has set new viewership records for the telco, up almost 20% on its previous record audience.
On Sunday morning, Optus Sport users streamed over 16.5 million live minutes of the clash between Liverpool FC and Tottenham Hotspur, a game which Liverpool won 2-0.
The UEFA Champions League final audience also helped Optus Sport achieve a massive 150% lift in unique weekly viewers year-on-year.
“We’re delighted with the massive growth of Optus Sport this year and with the amazing feedback we’ve had from viewers,” Optus head of TV and content Corin Dimopoulos says.
“Our broadcast has delivered non-stop thrills and drama and resonated strongly with the large number of football fans in Australia.
The success of the telco's European football offering has highlighted Optus' sports streaming turnaround, as it looks to move on from its 2018 FIFA World Cup streaming blunder.
Optus Sport’s line-up of football continues this week with the finals of the UEFA Nations League followed by the FIFA Women’s World Cup 2019.
“Our live European football coverage is all about taking viewers to places they’ve never been before,” Optus Sport executive producer Richard Bayliss says.
“That access, combined with studio coverage we’re extremely proud of, has given Australian audiences analysis and reaction from across the continent which enhances our live broadcast of every match."
Last month it was reported that Optus Sport had notched up a 50% increase in activated customer accounts year-on-year as a result of its European football broadcast deal.
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