The Bulletin: Mi9 gets targeted; A bold deal for Ten; Wentworth renewed

By AdNews | 27 February 2015

Mi9 gets targeted

Mi9 has launched a cross-device targeting solution, which will allow advertisers a chance to deliver a consistent message across desktop, mobile, tablet and XBOX.

The move which was touted by Microsoft earlier this month, will allow Mi9 to leverage Microsoft’s 14.2 million registered ids,to identify users as they migrate between devices, allowing a consistent, seamless advertising message to be served across its entire portfolio.

The OZ gets new Life

The Australian has launched a new section called Life, a lifestyle section that will be delivered across all print and digital properties from this Saturday, 28 February. the section will feature digitally and in print every day, and then as a full colour lift-out in The Weekend Australian.

Life will cover a broad range of readers’ interests: food and wine, property, home and design, motoring, health and wellbeing, fashion, personal technology, and travel.

Bold and the Beautiful will never die

Or at least Ten won't be hoping so, with news that the network has picked up lifetime rights to the show.

The show is entering its 28th year on Network Ten, and it has now inked an entire run of series deal for the show.

The Bold and the Beautiful is the world’s most-watched daytime television series, seen daily by an estimated audience of 35 million people in over 100 countries. In 2010, Guinness World Records.

Young heads to OMD

Media and marketing specialist Nathan Young has been appointed as OMD Australia's business development and marketing director.

Young joins OMD from Authentic Entertainment, but has more than 16 years of media experience.

He will report to OMD Australia CEO Peter Horgan when he starts on 5 March.

Wentworth goes forth

Popular Foxtel drama Wentworth will be getting a fourth season after it was greenlighted by the network.

The third season will air on Foxtel on April 7, while production on a 12-episode fourth season will begin in Melbourn in the second half of this year.

The fourth season means that Wentworth will become the longest-running Australian drama in Foxtel history.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus