Media Wrap: Search peaks; Networks eye $10m windfall; Pandora claims 2m users; RT to net Foxtel $2m per year

By AdNews | 23 February 2015

Search peaks

Google has peaked, if iProspect data is to believed.

According to a report in the Australian Financial Review, the Dentsu-owned performance marketing company says search query volumes on Google have peaked.

This coincides with a push from Yahoo7! into native advertising.

Networks eye $10 million upside

If a draft code of practice is adopted in full, it could add as much as $10 million to the bottom line of TV networks.

The draft code, distributed late last week, outlined proposed changes to the code to allow more mature content to be shown at an earlier time, which could net networks millions.

The estimate comes via The Australian, which made the estimate on the basis that alcohol advertising would be able to be shown earlier on, meaning more inventory to play with.

Pandora claims two million Aussies

Radio streaming service Pandora has claimed that it has more than two million Australian users, and is adding more than 20,000 new customers per week.

The claim comes from local chief executive Jane Huxley in the Australian Financial Review.

The average user apparently listens for 20 hours per week, with half of that on 3G or 4G mobile roaming.

RT nets Foxtel $2 million per year

State-owned Russian TV channel Russia Today is paying Foxtel $2 million per year to appear on the platform according to The Australian.

Foxtel announced the deal last week, and according to the newspaper, the Kremlin-backed channel will be paying Foxtel $1.5 million in satellite and transmission fees, while kicking in half a million in extras such as listing in Foxtel's EPG Magazine.

The channel has won international Emmys, but it has also courted controversy in the past for broadcasting blatantly pro-Kremlin views.

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