The Bulletin: MediaVest and Kontented take Hachette Partworks; Hulsbosch in the summit game

By AdNews | 25 May 2015
MediaVest general manager Sue Squillace and Kontented founder and managing director Kate Edwards

MediaVest and Kontented take Hachette Partworks

MediaVest and content agency Kontented have teamed up to swipe publishing company Hachette Partworks from Omnicom's PhD, with the duo to provide full service for the company.

“I am thrilled to work with the team at Kontented to deliver new and innovative solutions to a client that has such a loyal customer base, and is content and data rich,” MediaVest general manager Sue Squillace said.

With our content, digital and technology offering we have never been more ready to get closer to Hachette’s current and new customers.”

Hulsbosch in the summit game

Creative agency Hulsbosch was recently drafted in by Bayer to create a leadership summit, a first for the agency.

The summit, designed for Bayer's top-tier managers, was conceived, designed, and produced by Hulsbosch.

The theme for the summit was ‘Leadership Oxygen’ – encouraging Bayer leaders to
“create the right atmosphere for their teams and themselves to deliver great performances and collectively breathing life into the Bayer business strategy.”

“The brief was a real opportunity for us to do something different. We came up with a game-changing event that was aimed directly at individuals being engaged and inspired,” Hulsbosch creative director Linda Jukic said.

The Monkeys and Saatchi and Saatchi among NSW Creative Laureate Finalists

Creative agencies, The Monkeys and Saatchi and Saatchi, are named among several creative laureate finalists for the NSW Creative Achievement Awards.

The NSW Creative Achievement Awards are a NSW Government initiative to celebrate and reward outstanding achievements that help raise the global profile of creative industries. Winners will be announced at an industry event today during Vivid Sydney.

Other finalists include Sydney Symphony Orchestra, Sydney Film Festival and Belvoir theatre company.

ADMA's 30Below to host Adelaide breakfast

ADMA’s 30Below committee in South Australia is holding a breakfast event called “Me, Myself and I: A Personal Branding Workshop” on Tuesday 2 June 2015 from 7.45 am to 9.am at the Hub Adelaide. Founders of The Personal Brand Project, Sarah Poppy and Claire Colebeck, will host the workshop.

The breakfast will cover how young marketers can apply current brand thinking to their online profiles, job applications and daily professional interactions.

Magazine Publishers Australia and Magazine Distributor start new pilot supply model

After receiving guidance from the Australian Competition and Consumer Commission (ACCC), the Magazine Publishers Australia and Magazine Distributors will conduct a pilot across 20 newsagents to ensure they are benefiting from a new supply model. 

It is hoped the pilot will shape a new code of conduct between distributors, publishers and retailers allowing the independents to compete better with supermarkets.

Alf Maccioni, CEO of the Australian Newsagents Federation, the industry body representing 2300 newsagents across Australia, said: “We support any measure that will help newsagents increase their profitability within the magazine category. Magazine supply has been a legacy issue that to date has not been resolved."

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