DDB, Saatchi, Leos, M&C and VML win pencils at D&AD

Rachael Micallef
By Rachael Micallef | 25 May 2015
Rip Curl 'Search GPS' by VML Sydney.

VML has won Australia's sole yellow pencil for its Rip Curl Search GPS campaign, at the D&AD awards.

The digital agency picked up the award in the mobile apps category, at an event in London, with the campaign also winning a wood pencil for connected products, digital design.

In total, Australia won 15 graphite pencils and 23 wood pencils, along with VML's yellow. Other winning campaigns include TBWA's ANZ GayTMs campaign which picked up two graphite pencils for use of social media and ambient, and three wood pencils for brand experience and environments, advertising and marketing communicators in brand and innovative media.

M&C Saatchi's Clever Buoy campaign for Optus picked up two graphite pencils for innovative use of technology and ambient, and two wood for technological innovation and earned media campaigns.

DDB's Radiant Return won two graphite pencils for direct response/digital and integrated digital campaigns. DDB Melbourne also picked up a graphite and a wood pencils for its Minute of Silence campaign for RSL Australia.

Other graphite winners include Saatchi and Saatchi for OPSM's Penny the Pirate campaign, The Brand Agency for its Break the Barrier campaign for St John Ambulance WA and Leo Burnett Sydney for its WWF Poachers campaign.

Leo Burnett Sydney also picked up a wood pencil for its Samsung S-Drive campaign.

Overall big winners at the D&AD Awards include P&G's '#LikeAGirl' campaign by Leo Burnett Toronto, London, Chicago and Holler, and Colenso BBDEO New Zealand for its K9FM radio campaign for Mars, both of which picked up black pencils.

The black pencil is D&AD's top award, given to ground-breaking work, with only a few given out each year.

Only four black pencils were awarded in 2015, with UK's 4creative's Film4 Idents for Channel 4 and Made Thought’s campaign for GF Smith picking up the other two.

Droga5 also picked up a white pencil – awarded for work that impacts positive change in the world- for its This is Wholesome campaign for Honey Maid.

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