Houston Group announces senior hire from Droga5
STW strategic design and branding agency Houston Group has appointed Joanna Peasland as its new client services director, effective immediately.
Houston joins from a role as group Business Director at Droga5 where she previously led the Woolworths account. She has also worked at Moon Communications and has more than 14 years' experience in senior positions in the UK and in Australia.
In her new role, Peasland will take responsibility of overseeing Houston's account management department which includes clients such as Qantas, Lend Lease and Macquarie Group.
Houston Group CEO Stuart O'Brien said: “Peasland is someone we have admired for some time and has worked for many of our clients in the past. Her experience and her energy completes our senior leadership team perfectly."
BBC virtual reality campaign to launch at Cannes Lions
BBC Global News Ltd is launching its latest trade campaign at the upcoming Cannes Lions, with a focus on virtual reality.
The 'Be Everywhere' campaign aims to illustrate how the BBC deliver portable, on-demand news for the digital age.
Armed with the campaign smart phone app, users can join BBC presenter Babita Sharma in a virtual studio as she demonstrates the brand's digital products and advertiser benefits.
BBC Global News Ltd sales and marketing director Chris Davies said: “We know more than half of the BBC’s online traffic comes via mobile and tablet devices and with BBC.com now reaching a global audience of over 80 million unique browsers per month, that’s a huge opportunity for our clients.
“The ethos of Be Everywhere is digital innovation in all aspects of our work and I am delighted we are bringing this campaign to life in such a unique way.”
The Economist launches film unit with first two videos
The first two films from The Economist's new video unit have been released, looking at the global effort to tackle the illicit drug trade, and drones.
The Economist has launched the film unit to produce short-form factual videos to appeal to its current audience.
However, premiering the films in New York and London, The Economist said that the longer-term aim would be to produce a range of short-form and long-form content both sponsored and commissioned.
Singapore-based firm takes 5.1% stake in Nine
Nine Entertainment Company told the ASX in late trading yesterday that Singapore-based Eastspring investments had built a 5.1% position in the company.
Eastspring is owned by UK-based Prudential, and had built the position through a series of trades from 6 March to 15 June.
It has not previously been a substantial investor in the company.
Evolve Media LLC., an integrated digital media company has launched theFashionSpot (tFS) in Australia.
Chantelle Schmidt, theFashionSpot’s Australian editor, has worked across a range of fashion and celebrity magazines and will oversee local content for theFashionSpot as well as a staff of editors and contributors who will create content across beauty, fashion and social media.
We Are Social gets new Australian MD
Global agency We Are Social has appointed advertising and media veteran Suzie Shaw to the role of managing director, Australia. Her appointment was effective from 15 June.
Shaw takes up the role following a successful 14-year international career with some of the UK’s leading creative and integrated agencies, including TBWA and Engine. Most recently she held the position CEO of Sydney based agency Host, prior to which she was managing director.
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