Telstra is continuing its ‘magic’ positioning with a Christmas campaign celebrating the connection that technology creates between friends and families.
The ad, by The Monkeys, shows a number of scenarios where technology brings people together, through smartphones, virtual reality and tablets, enabling them to ‘thrive’. It finishes with the slogan “Give the gift of connection this Christmas”.
Telstra says: “The creative reflects the tone, poetic language and visual style of our earlier work. Many of the young, Australian artists and actors we unveiled a few months back are used again to continue the story and some of whom are related in real life.”
The ad will launch this Sunday, 30 October.
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