Tabcorp extends relationship with OMD

Pippa Chambers
By Pippa Chambers | 21 August 2015

Tabcorp has re-inked a deal with its long-standing media agency OMD.

The contract has been extended for a further two years, which sees OMD continue to work on media strategy, planning and buying.

OMD, which has worked with Tabcorp for more than 10 years, will continue to lead the overarching media and digital strategy across all channels for Tabcorp brands TAB, Luxbet and Keno.

The relationship has been cemented after AdNews reported that the two businesses went through a 90-day review process in order to better work together – something OMD refuted.

Tabcorp's programmatic buying part of the business, worth $10million dollars, was taken from OMD back in March. It now sites with media agency Atomic 212.

Did you catch this? The Sell: OMD's Big Day Out.

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