Atomic 212 takes TAB's $10m programmatic business from OMD

Pippa Chambers
By Pippa Chambers | 26 March 2015

Media agency Atomic 212 has won Tabcorp's digital performance account, which AdNews understands is thought be worth $10million.

OMD, which has worked with the company for more than 20 years, still remains the lead media agency, AdNews understands, but Atomic212 now runs the programmatic buying part of the Australian betting company.

Jason Dooris, CEO at Atomic 212, confirmed the win and said: “We are delighted to be working with TAB Group and are really looking forward to contributing to the future success of iconic Australian brands like Keno, TAB and Luxbet”.

Last month Atomic 212 won the media account for Torrens University Australia, which AdNews understands is worth about $5-6 million. Torrens also previously sat with OMD – where it says project work for the account was carried out of its Adelaide office.


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