It's been one intense Social Showdown. The voting went down to the wire, but it looks like Anthony Kalergis from Starcom needs to make sure he has a suitcase packed and a valid passport.
Kalergis has come from behind, rising from 6th place on Thursday, to take top spot. He beat out the leader for the week, Starcom stable-mate Joe Licciardi, but maybe they can go together. Kalergis has won two tickets after all.
When it comes to the agencies, Starcom couldn't be beat, racking up a whopping 16,433 points for the week.
Thomas Lyngsfeldt from Social Soup said: “The Social Media Showdown was a drama right to the end Friday night, with the top three contestants running neck and neck right down to the last few hours.”
Jordan Lomax from OMD was leading at around 5 pm in front of Licciardi and Kalergis from Starcom. However, Kalergis snuck into the lead with less than two hours to spare, and ended up winning the Social Media Showdown overall.
“Congrats to Anthony from the Social Soup team! As Friday’s winner he’ll be receiving a dinner at MoVida for 5 people, and, as our overall winner he and a friend will be heading to see Facebook and Instagram’s HQ,” Lyngsfeldt said.
Lyngsfeldt said the level of engagement throughout the whole competition was unbelievable.
“We had a total of 1,416 entries from media agency people and The Humans of Media stories delivered 1,043,753 organic impressions, with an organic reach of 192,680 on Facebook. I think we spread the word about media agencies.
“We had 56,535 people engaging with the Humans of Media stories on Facebook and 1,624 engagements on Instagram. We are promoting the best stories with over 3 million impressions across Instagram and Facebook to the young audience, people aged 16-25, to increase the awareness of media agencies.”
Social Soups CEO, Sharyn Smith, added: “We recruited influencers across all major agencies who acted as ambassadors to drive engagement and receive an engaging pack to kickstart their involvement. We designed the campaign to create user-generated content in the real world and incentivised engagement and sharing to create an organic reach to millions across social platforms.”
See the overall leaderboard for yourselves:
David Fernandez from Facebook said: "We are thrilled to be part of the Social Media Showdown, to help grow awareness for media agencies and attract young talent to this great industry.”
Congrats Kalergis – enjoy your trip!
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