Special Group wins Ad Campaign of the Year

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 3 September 2020

Special Group has taken home the Ad Campaign of the Year award at this year’s AdNews Agency of the Year Awards.

The agency took the prize for its work with Tourism New Zealand’s Good Morning World campaign.

The campaign was created between Special Group’s New Zealand and Australian offices and saw every day New Zealanders saying “Good Morning World” for 365 days of the year. The agency was previously named a winner at the Global Effie: Multi Region competition for the campaign.

The award was accepted by Lindsey Evans, founding partner and CEO for Special Group.

The agency also took home a string of other awards including Independent Agency of the Year, presented by NOVA Entertainment, as well as Best Use of Content and Innovative Use of Media.

See the full list of winners here.

AdNews is delighted to partner with Google, PubMatic, Outdoor Media Association, SpotX, NOVA Entertainment, IVE and Adstream for the AdNews Agency of the Year. AdNews would also like to thank Andrew Sherman, founder and CEO of The Transition Coach, for offering the winner of the Emerging Leader award an Executive Coaching program of eight coaching sessions.

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