AdNews Agency of the Year: Winners revealed

By AdNews | 3 September 2020

The winners of this year's AdNews Agency of the Year Awards have been revealed with Omnicom-owned agency OMD Australia crowned Agency of the Year.

OMD demonstrated the agency was the “whole package”. Despite being a large agency, OMD proved it is possible to achieve great results for new and existing clients without compromising on people and culture.

Not only did OMD take home the top award, but it was also crowned Media Agency of the Year and won awards for its McDonald’s campaign Macca’s Monopoly - Playing to Win!.

We received a record number of entries this year and continue to be blown away by the high calibre of work and the amazing initiatives agencies have in place.

In an AdNews first, the awards were hosted via a live stream to ensure we could still celebrate the best of adland safely during what has been an unprecedented year.

Special Group was another big winner on the day, taking out Independent Agency of the Year and several awards for its work with Uber Eats and Tourism New Zealand, while The Monkeys took home the coveted Creative Agency of the Year award.

AdNews would like to congratulate all the winners and finalists this year.

Here is the full winners list for this year’s AdNews Agency of the Year:

Small Agency of the Year - Network (Headcount Under 25)
Tribal Sydney

Small Agency of the Year - Independent (Headcount Under 25)
Jack Nimble

Production Company of the Year
Finch

Content Agency of the Year
Daresay

Digital Agency of the Year
Orchard

Creative Agency of the Year
The Monkeys

Small Budget Media Campaign of the Year
Ogilvy, KFC, Secret Menu

Social Media Campaign of the Year
Leo Burnett & Publicis Media, Samsung Electronics Australia, #SubtlySponsoredPost

Media Campaign of the Year
OMD Australia, McDonald’s Australia, Macca’s Monopoly - Playing to Win!

Best Use of Data in Media Planning
OMD Australia, McDonald’s Australia, Macca’s Monopoly - Playing to Win!

Innovation in Media Award
Adgile Media, Intelligent Content Recognition

Innovative Use of Media
Special Group Australia, Uber Eats, Australian Open Ambush

Best Use of Content
Special Group Australia, Uber Eats, Tonight, Kim & Shaz Will Be Eating

Brand Partnership Award
CHE Proximity, Sydney Children’s Hospitals Foundation, Curing Homesickness

Employer of the Year (Headcount Under 75)
The Royals

Employer of the Year (Headcount Over 75)
Initiative Australia

Independent Agency of the Year presented by NOVA Entertainment
Special Group Australia

Social Responsibility/Pro Bono Award
CHE Proximity, Sydney Children’s Hospitals Foundation, Curing Homesickness

Marketing Team of the Year
Heart Foundation

Emerging Leader presented by SpotX
Jason Maggs, Initiative Australia

Media Trading Team of the Year
PHD

Media Agency of the Year presented by PubMatic
OMD Australia

PR Agency of the Year
Eleven

Ad Campaign of the Year
Special Group, Tourism New Zealand, Good Morning World

State Campaign of the Year
SDWM, Transport Accident Commission, Towards Zero - Zero Jumper

AdNews Effectiveness Award presented by Google
BMF, ALDI Australia, Good Different: Questioning the Cult of Loyalty

Campaign Pivot of the Year
Digitas, Tourism Australia, Live From Aus

The Resilience Award presented by Outdoor Media Association
Host/Havas

AdNews Agency of the Year
OMD Australia

AdNews is delighted to partner with Google, PubMatic, Outdoor Media Association, SpotX, NOVA Entertainment, IVE and Adstream for the AdNews Agency of the Year. AdNews would also like to thank Andrew Sherman, founder and CEO of The Transition Coach, for offering the winner of the Emerging Leader award an Executive Coaching program of eight coaching sessions.

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