Special Group has been appointed to join the creative agency portfolio for KFC Australia, AdNews can confirm.
They will join incumbent Ogilvy, who has held the creative account since 1994, and the broader WPP Network.
The brand also works with media agency Essencemediacom.
“At KFC, we’re constantly looking for world-class creative partners who can help us build the brand in bold, culturally relevant ways," said KFC Australia chief marketing officer, Vanessa Rowed.
"This review was about exploring fresh energy and new perspectives across the Australian landscape.
"We’re excited to be expanding our agency village with the appointment of Special Group, joining our long-time partner Ogilvy and our broader WPP network.
"Together, this expanded village strengthens our creative firepower and ensures we continue to evolve one of Australia’s most iconic QSR brands.”
Socially-led creative agency We Are Social Australia was appointed social agency of record for KFC Australia, following a competitive pitch last year.
Bastion Aotearoa was also recently appointed as the creative agency for KFC New Zealand, joining Special PR and PHD Media.
“Ogilvy, and the broader WPP team is looking forward to working with Special as part of KFC’s successful agency village, and as part of Ogilvy's commitment to ensuring KFC remains one of the most loved and successful brands in Australia," said WPP President, Australia and New Zealand, Rose Herceg.
"Together we will continue to develop great ideas and work that makes KFC famous.”
Special global partner Cade Heyde said that from their "very first meeting, we felt an incredible alignment with the KFC team."
"A shared ambition, values, and a desire to create work that makes a huge impact in culture," Heyde said.
"We’re thrilled to start this new partnership."
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