Snapchat is giving advertisers more flexibility in how they can use video advertising on the platform, and promising longer viewing times.
The social media app is extending the maximum duration of ads to three minutes.
This extension will allow for ads such as full film trailers, rather than forcing advertisers to cut videos down. Users will still be able to skip the ads.
In another update which will make its ads more interactive, Snapchat is letting advertisers add a swipe-up button on six-seconds ads for the first time.
Snapchat is also shaking up how advertisers can bid on and distribute their video ads.
Snapchat is also shaking up how advertisers can bid on and distribute their video ads. In a new offering called goal-based bidding, Snapchat will target advertisers who tend to watch videos for longer periods of time, ensuring 15 seconds of the ad is watched.
The announcement from the photo-sharing app comes a week after Facebook revealed more interactive advertising, adding polls and augmented reality to its ads.
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