Shell launches global agency review

Arvind Hickman
By Arvind Hickman | 24 January 2018
Shell's Shapeshifter ad.

Oil and gas giant Shell has launched a global review of its media and creative agencies, placing WPP agencies on notice.

In Australia, MediaCom's Melbourne office handles Shell's domestic media buying and planning, while global creative is led by J. Walter Thompson offices abroad.

The global pitch is being managed by consultancy R3.

The global account is estimated to be worth A$250 million in annual billings and has been with WPP for the past 20 years. Some of its more famous recent campaigns include the Shell 'Shapeshifter' and #MakeTheFuture (see below). 

It is not the only global review involving a MediaCom client. Last week, AdNews reported Mars is also reviewing its global media arrangements and last year MediaCom lost long-term client Carlton United Breweries to PHD.

MediaCom recently picked up the $90 million Victorian Government master media contract and in the past year Willie Pang has taken the reins of their Melbourne office.

The agency is looking for a new CEO after boss Sean Seamer accepted a role to lead Supercars and is currently serving a notice period.

DDB declined to comment.

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