Qantas promotes loyalty CMO to exec role

Sarah Homewood
By Sarah Homewood | 4 February 2015

Qantas has promoted loyalty CMO Stephanie Tully to the role of executive manager, group brand and marketing, reporting to Olivia Wirth.

Tully replaces Tim McColl Jones who left the airline in November of last year.

As a result of this appointment, the airline has promoted Tanya Bulkin to replace Tully. Bulkin joined Qantas in 2004 and has worked across product and service, customer experience, advertising and marketing. Bulkin will report to Tully.

Group executive - brand, marketing and corporate affairs, Olivia Wirth said: “This is a really exciting time for the Qantas brand. The Feels Like Home campaign has really connected with people and it’s performing beyond our expectations. This year we have a lot of really positive product and service initiatives to talk about, including new interiors on A330 aircraft, advances in inflight entertainment and improvements to our lounges.”

Qantas launched its first brand initiative in two years last November, and the campaign ranked as the second most viewed ad on YouTube in Australia last year.

The airline recently shifted its $20 million dollar media account away from incumbent ZenithOptimedia to OMD.

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