PwC's Sunita Gloster joins WPP as chief customer officer

Lindsay Bennett
By Lindsay Bennett | 26 November 2018
CMO Growth Agenda leader Sunita Gloster

After just 10 months at PwC, Sunita Gloster has joined WPP AUNZ in the newly created role of chief customer officer.

Gloster joined PwC in February as the consultancy formed its CMO Advisory group. She was briefly the chief strategy officer at Network Ten in 2017 and prior to that, the CEO of the Australian Association of National Advertisers.

In her new role, Gloster is tasked with forging closer relationships with customers in the complex media landscape.

She will report to WPP AUNZ's new CEO, which is yet to be named following the departure of Mike Connaghan. In the interim, Gloster will work closely with WPP AUNZ executive director, John Steedman, and join the WPP AUNZ leadership team.  

Steedman said the CCO role was a timely and pivotal leadership appointment for WPP AUNZ, with a key focus on growth.

“Sunita is an exceptional connector of people and opportunity and a catalyst for action. She has a high level of credibility with our people locally and internationally, our clients and the market. Having Sunita focused on and championing our clients’ needs will be beneficial across all our partnerships,” Steedman said.

"The role will also draw upon expertise from WPP Global, while exploring new strategic partnerships that support and better integrate the existing operational units to drive growth for WPP AUNZ clients.”

WPP AUNZ chairman Robert Mactier said Gloster has played a central role in many of the key issues that have shaped the industry in recent years and her appointment will help WPP sharpen its own vision.

Gloster's appointment comes during a hire freeze for the holding company as its new global CEO, Mark Read, puts a plan in place for its future.

Gloster said she couldn't refuse the opportunity to be one of the "architects" that reshapes WPP AUNZ.

“It is critical marketing continues to prove and reinforce its efficacy as a driver for sustainable growth.  That agenda remains a key challenge and opportunity not only for brands and organisations, but all the players in the media and marketing sectors," she said.

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