Sunita Gloster, the former AANA CEO and Ten commercial strategy lead, has resurfaced at PwC.
Gloster, who left Ten after just three months at the tail end of 2017, has taken on a full time post as part of PwC’s CMO Advisory practice and starts the role today.
When the advisory board was launched a year ago, Gloster was part of the committee of industry advisors, along with the likes of Mark Buckman, who was then at Foxtel.
Gloster joined Ten as chief commercial and strategy officer shortly before it went into administration, and was then bought by CBS. She left amicably when a restructure saw Annbelle Herd promoted to chief commercial officer.
Gloster says: “I have long championed marketing as a driver for growth and that agenda remains a key challenge and opportunity for brands and businesses at large.
"Navigating the digital acceleration in media, customer engagement and technology will continue to be the key to proving marketing’s efficacy. I’m delighted to be formalising my role with PwCs CMO Advisory and look forward to adding my own experience to the strength and expertise within the PwC network.”
PwC managing partner of strategy and transformation, Sammy Kumar, says the firm has been fortunate to have Gloster's input as part of its advisory board for the last year, however, having her join the team full time gives it "the opportunity to bring an even deeper industry understanding" to its engagements.
"Sunita’s experience and insight will help us further expand our offering to clients, while continuing to address the trust and transparency issues faced by the industry," Kumar says.
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