Pitch Wrap: Westpac, Miele, Australian Bureau of Statistics

By AdNews | 5 November 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Westpac has moved its media account to Publicis from GroupM following a closed agency pitch, say industry insiders. The account at Australia's oldest bank is said to be worth as much as $70 million. Industry insiders say Spark Foundry and Performics Mercerbell are the Publicis Media agencies to pick up the business. The media account was run from Media Lab at Wavemaker, part of GroupM.

Domestic appliance group Miele has consolidated its Australia and New Zealand media account into Starcom following a competitive pitch. The scope of work will include media strategy, planning, buying and the deployment of a Data Management Platform (DMP) to power the media solution. Publicis Groupe’s marketing and technology agency Digitas has also been brought in to build and manage Miele’s Customer Data Platform (CDP). Publicis Content will provide social media and SEO support.

Australian Bureau of Statistics
The Australian Bureau of Statistics (ABS) announced today it has partnered with creative and public relations agencies to help inform people about the 2021 Census and inspire participation. BMF Australia has been appointed to develop Census advertising, while Horizon Communication Group will assist with public relations. Specialist agency 33 Creative will work with ABS to deliver culturally appropriate communication and advertising for Aboriginal and Torres Strait Islander people, and Etcom will work in the area of culturally and linguistically diverse people.

NSW Trustee & Guardian
Indie agency LOUD has been appointed to bring NSW Trustee & Guardian’s new corporate campaign to market, following a competitive pitch. The integrated campaign will launch through broadcast and digital media and will have a focus on reaching the total NSW market.

Property development specialist Azzura Investments has appointed digital agency Living Online to manage all digital marketing and web design services for its $2.2 billion Imperial Square project on the Gold Coast. Living Online has been selected to create "innovative" advertisements across digital media to drive interest and sales among potential buyers for the new apartments.

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