Pitch Wrap: Pernod Ricard, Dan Murphy, RACT Insurance

By AdNews | 15 October 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Pernod Ricard
Global wine and spirit business Pernod Ricard Winemakers has appointed Emotive as their strategic and creative agency across The Glenlivet, G.H. Mumm and St Hugo wine brands. The agency was chosen for its "consistent out of the box thinking alongside real strategic nous".

Dan Murphy and BWS
Atomic 212 has been appointed to manage Dan Murphy and BWS’ performance media buying, following a competitive pitch. The agency was initially appointed to the brands’ SEO marketing last year, and now has expanded its remit to manage SEM, effective immediately.

RACT Insurance
RACT Insurance, the Insurance offering of the Royal Automobile Club of Tasmania, has appointed independent digital media agency Pivotus, further growing the agency’s Tasmanian client base. Pivotus will work with RACT Insurance on its digital advertising strategy and online media buying and optimisation. The appointment is effective immediately with OMD retaining RACT Insurance’s offline media strategy and buying.

Visit Sunshine Coast
BCM Group has been appointed to the creative and media account for Visit Sunshine Coast following a competitive pitch. The agency has completed its first work for the tourism body with a new destination marketing campaign launched this week. Phase one of the new campaign showcases the Sunshine Coast in ‘Real Time’ and will be rolled out through social media advertising and digital billboards.


Bill payment platform deferit has appointed ScienceFiction as its creative agency. The first work for deferit includes the new brand platform, Got a bill? deferit. The first campaign is now live across digital and radio channels.


Global affiliate marketing agency, Silverbean, has added five new clients to its roster in the Australian market. Silverbean’s latest wins include Vinomofo, a pureplay disruptor in the Australian wine market, and internationally recognised fashion brands in the True Alliance portfolio including The North Face, Rockport and Nautica. The agency has also launched a global partnership with Hostelworld, an online travel agency.

Australian manufacturer of emergency locator beacons and radio communication equipment, GME, has appointed creative-led PR agency We Are Different and its strategy and creative partner Not Bad ϟ Pretty Good to lead its communications in Australia and New Zealand. Tasked with driving awareness and sales among new outdoor and adventure category entrants, the team’s pitch-winning campaign – Where The Bloody Hell Am I? – has launched, parodying iconic tourism messaging to remind travellers of the potential pitfalls that can come with exploring the great outdoors. 

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