It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Foxtel's Streamotion has appointed GroupM's Mindshare to handle all above the line media buying for its streaming platforms Kayo and Binge. A Streamotion spokesperson confirmed the appointment was part of Foxtel's move to consolidate its media planning and buying across the group. The new appointment sees Foxtel expand its existing relationship with Mindshare who has been its media agency of record since 2014.
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. DDB has already been working with Dulux for several years on its British Paints brand.
Great Barrier Reef Foundation
The Great Barrier Reef Foundation has appointed Leo Burnett Australia as its new creative agency, following a competitive pitch. The Foundation began a tender process earlier this year seeking an agency to launch a large-scale mass appeal campaign aimed at changing people’s behaviour in order to make a meaningful difference to address climate change and protect the Great Barrier Reef. Leo Burnett is tasked with the remit of helping households make the connection between addressing climate change and protecting the Reef. The agency is currently working on a campaign that is due to launch in 2021.
Freelancing marketplace Fiverr has appointed Bohemia to handle its media in Australia launching with TV and BVOD. The partnership signals a time of significant growth for the platform, having reported 2.8 million customers to have bought a wide range of services from freelancers across more than 160 countries in the twelve months the end of June.
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