Pitch Wrap: Uber, Yellow, Jimmy Brings

By AdNews | 8 October 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Uber
MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia. Effective January 1, 2021, MediaCom will oversee all digital and offline brand media in active markets. The account will be led by Ilana Nolte, MediaCom US chief transformation officer, and Latha Sundaram, group business lead, executive director at MediaCom US.

Yellow
Sensis-owned digital marketing and business directory Yellow has appointed The Royals as its creative partner, charging the agency with revitalising and growing the 140-year-old iconic brand into the future. The appointment extends The Royals’ long-standing relationship with Sensis, having worked on the White Pages brand since 2013.

Heritage Bank
Australian customer-owned bank Heritage Bank has appointed Cummins&Partners as its creative agency of record. The agency helped launch the 145-year-old Queensland born bank into NSW last year and has now been awarded the account nationally. As part of its expanded remit, the agency has launched a new national campaign for the bank which builds upon the previous Bank You Very Much! work. Bank You Very Much! captures the bank’s belief that being a bank people can thank, means being a bank people trust.

Jimmy Brings
Liquor retailer Jimmy Brings has appointed R/GA Australia as its creative partner, following a pitch process. The appointment comes as the business aims to accelerate growth across Australia this summer period, looking to continue to transform the way people shop for liquor with its app-based business. R/GA will be tasked with creating a new brand platform and partnering with Jimmy Brings to execute it across their entire customer experience as part of their summer campaign.

Cancer Council WA
Cancer Council WA, the new non-governmental organisation (NGO) partner for the Western Australian Mental Health Commission (MHC), has appointed 303 MullenLowe to provide creative advertising services across MHC's Alcohol.Think Again, Drug Aware and Strong Spirit Strong Mind programs, following a comprehensive agency review process. The appointment expands upon 303 MullenLowe’s existing relationship with the Alcohol.Think Again program, which has seen the development of its I Need You To Say No campaign. Across the duration of the long-term contract, 303 MullenLowe will deliver a broad range of evidence-based education and prevention campaigns in order to help MHC achieve its vision of a WA community that experiences minimal alcohol and other drug-related harms and optimal mental health.

Madison Marcus
Creative, media and digital agency Sphere has been appointed by national law firm Madison Marcus as it sets its sights on ambitious growth over the next five years. The firm's vision is to cement its position as the "preeminent" digital law firm in Australia. Sphere has been engaged to help drive new business via a fully integrated communications platform.

MyFavorito
Global sports startup MyFavorito has appointed FutureBrand Australia as its global branding partner with a brief to build a brand as radical as its digital sports sponsorship platform, helping sports clubs worldwide unlock a completely new revenue source. The partnership will see FutureBrand Australia deliver the global brand strategy, brand identity and customer experience, working in tandem with MyFavorito’s product and technology teams. With the support of the FutureBrand Australia team, CEO Rich Curtis will act as the brand’s chief marketing officer to help integrate the brand and marketing into key operations and the overall customer experience.

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