Pitch Wrap: HBF, Stake, Qatar Airways, Lyre Spirit Co

By AdNews | 17 September 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

HBF
The creative and media agency accounts for HBF, Australia’s second largest not-for-profit health insurer, are out to pitch. Industry insiders say the Western Australia-based business is looking to consolidate its current agency roster, which includes Leo Burnett, CHE Proximity, Cummins&Partners, OMD and Resolution. HBF is tight-lipped about the process but has confirmed the pitch.

Stake
Clemenger BBDO Sydney has been appointed to the creative account for digital stock trading platform Stake without a pitch. The agency will develop creative to launch the next growth phase for the brand that puts access to the US stock market in the palm of Australians’ hands with a digital offering that makes trading faster. The campaign will include digital video, radio and out-of-home components.

Lyre Spirit Co
Data science led digital marketing agency Jaywing has won the SEM and SEO accounts for Australian non-alcoholic start-up Lyre’s Spirit Co, in over 10 countries adding to its ever-expanding global ecommerce portfolio. Jaywing will be responsible for managing the innovative brands search engine optimisation, with the aim at facilitating growth for Lyre’s brand in Australia, the US, the UK, with additional support for the European websites as well. The SEM strategy will be created to increase lead volume, quality, and drive efficiency in new customer acquisition, across a range of international locations including AU, UK, US, Ireland, Sweden, Spain, Italy, Austria, Netherlands, and Germany. 

Qatar Airways
Full-service agency Town Square has been appointed by Qatar Airways to encourage travellers to stopover on their journey and discover what Qatar has to offer. The Melbourne independent agency has been tasked by Qatar Airways and its destination management subsidiary, Discover Qatar, to launch two global marketing campaigns targeting people travelling through Doha’s Hamad International Airport.

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