It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
PR, advertising and events agency, Believe Advertising, has been appointed by SEIKO, to manage publicity and an Australian media tour for its ambassador, Fabien Cousteau. The Japanese watchmaker has brought ocean conservationist and documentary filmmaker, Fabien Cousteau, to Australia as both brand ambassador for Seiko’s Prospex dive watch and supporter of the world’s oceans. Over the years Believe Advertising has also worked several times with SEIKO’s other ambassador, Novak Djokovic, while also initially creating for HEAD Tennis an event that saw Novak hitting a tennis ball faster than a speeding race car.
Skincare brand Palmers has appointed independent media agency Speed as its agency of record. The agency has been tasked with handling all of the brand's media planning and buying. Palmers says it was looking to work with an agency with "strategic smarts" which it says it found in Speed.
Élysée Collective has been appointed as the Australian and New Zealand public relations agency Ovolo Hotels, with the multi-award winning and visionary group joining the agency’s client collective of contemporary lifestyle and travel brands. Ovolo Hotels Group director of marketing Stephen Howard says the agency's global experience in contemporary communications would help grow the hotel's brand "from strength to strength".
Eleven has been appointed the PR agency of record for Lavazza following a competitive pitch process. Eleven’s appointment will see work commence immediately focusing on Lavazza’s sponsorship of the 2020 Australian Open Grand Slam, with a strong focus on PR and social activations. Eleven’s remit will also include communications strategy, media relations, influencer engagement and partnerships with the National Gallery of Victoria (NGV) – as well as providing integrated solutions via co-located sister agency, TBWA.
Simply Energy has appointed two agencies to support the company’s continued growth. AJF GrowthOps will provide creative and advertising services, while Hardhat will work to improve the digital experience for Simply Energy’s customers. Simply Energy general manager of sales and marketing Andrea Bernard says AJF will communicate the company's product range and brand positioning with a "strong" campaign to set it apart from competitors. Hardhat has been tasked with improving Simple Energy's online experience for new and existing customers.
Australia’s largest digital sports and gaming network, Interplay Media, has today announced a partnership with global games media business, Network N, to become their sales partner across APAC. Based in the UK, Network N is responsible for over 100 owned and partner sites, including some of the leading PC, Xbox and Playstation sites in the world including PCGamesN, TrueAchievements, PSNprofiles and FUTWIZ. Interplay Media will manage advertising sales for Network N sites in Asia Pacific as the company ramps up its business across the region.
Doshii, a marketplace of critical Apps needed to run modern hospitality venues has appointed mobile customer experience company (MCX) Geronimo to accelerate its product development across a range of areas. Launched in 2016, Doshii is backed by Reinventure and Coca-Cola Amatil, amongst others. Its marketplace boasts over 30 apps that each drive new revenue opportunities and reduce operational costs for hospitality venues. Doshii and Geronimo will focus on supercharging Doshii’s mission of driving new revenue and reducing operational costs for restaurants of all sizes.
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