It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Australasia’s largest automotive aftermarket parts and accessories provider, Genuine Parts Company (GPC) ANZ, has appointed Initiative Melbourne to manage its media planning and buying portfolio following a competitive pitch. GPC has been evaluating each of its agencies and found media services were being significantly underserviced. GPC and Initiative Melbourne have commenced working together and both parties look forward to embarking on more formal planning and activation in the coming weeks.
Australian bank ANZ is reviewing its creative agency account. TBWA\Melbourne is the bank's current agency of record. "ANZ regularly reviews contracts with important third-party suppliers to ensure we continue getting great value, whether that is from a current supplier or a new one," a spokeswoman from ANZ told AdNews. The agency has worked with ANZ since 2011, winning the account from DDB and M&C Saatchi.
Sports and apparel retailer rebel has appointed The Monkeys, part of Accenture Interactive, as lead creative agency. The agency will work across brand, communications and creative, with work for the national retailer, owned by Super Retail Group, to roll out immediately.
Brands & Marks
Brands & Marks, Australian distributors of international brands Fuel 10k, Welch's Fruit Snacks, and Melitta Coffee has appointed Sydney agency Murmur as its lead strategic and media agency. Murmur will be providing digital marketing and advertising services and be the domestic agency of record for Australia across the three brands.
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